Fair, active, aware – establishing foundations for the campaign entitled "Friendly Schools for Fair Trade" in Poland

Nom du partenaire
  • Public Junior High School in Wola Radłowska (Wał Ruda)
  • Secondary School of General Education no. 1 in Raciechowice
  • Junior High School with Integrated Classes no. 75 in Cracow
  • Junior High School no. 20 in Cracow
  • Autre
  • Autre
  • Autre
  • Autre
  • Partner/Beneficiary
  • Partner/Beneficiary
  • Partner/Beneficiary
  • Partner/Beneficiary
Name of establishment / organisation
Foundation "Fair Trade Coalition"
Contact person
Andrzej Żwawa
ul. Sławkowska 12
31 014 Kraków
Start date and duration of project
22/08/2014 to 05/12/2014
  • Middle school
  • Primary school
Number of pupils, teachers and staff involved
1,200 students, 40 teachers, 6 trainers/experts
Food, Inequality, Other, The economy
Subject areas
Geography, Other
Please specify how the project was carried out

Classroom work, interdisciplinary project (teleconference with teachers, workshops and trainings for teachers, meetings and talks at schools, Fair Trade breakfasts, individual school projects, competition for schools).

Teaching and learning objectives

Main objective: activation of stakeholders for common good matters, such as sustainable development, an element of which is Fair Trade.
Main detailed objectives:
- increase of social awareness concerning Fair Trade through educational activities at schools and actions promoting Fair Trade during Global Education Week and by means of Internet tools, 
- providing draft versions of manuals for teachers to be used during and after the pilot period,
- use of the szkoly.fairtrade.org.pl website for running campaign Friendly Schools for Fair Trade,
- activation of students and teachers by means of attractive project tasks, 
- increase of potential and integration of Fair Trade movement. 


How did the project originate? What needs does it address?

The idea of the campaign was to help young people understand the mechanisms governing global trade and the methods by means of which global trade may become more fair. According to the research, 1 billion people in the world live below the poverty threshold (worldbank.org/en/topic/poverty/overview). This frequently results from inequalities in the international trade, caused by the lack of access to sales market and processing potential for farmers in the Global South countries (they manufacture approximately 70 % of food worldwide), due to which they are forced to sell their products at reduced prices. An additional problem is unfair remuneration and dependence on support. The reason for undertaking the project was the need to educate future consumers, who will base their purchasing decisions not only on the price, but also on the problems of social responsibility and fairness. The pilot character of the Project and involvement of partners and recipients (students, teachers, parents) will allow to adjust and improve the used campaign tools prior to implementation of the regular campaign "Friendly Schools for Fair Trade" nationwide.


1. Teleconference with teachers.
2. Workshops for teachers.
3. Running ex-ante surveys.
4. Running global education classes at schools by the trained teachers.
5. Fair Trade breakfast and training for teaching staff.
6. Running activities by schools during the Global Education Week.
7. Running a competition for schools and selecting the best competition works.
8. Evaluation of the Project. 
9. Summary of the competition and publication of results, awarding prizes.
10. Promotion of the Project - preparation and release of banners.
11. Promotion of results of the Project and encouraging stakeholders to participate in campaign « Friendly Schools for Fair Trade ». 

What communications and dissemination strategy was used for the project ?

Apart from the planned 4 schools, the Foundation established cooperation with 10 other schools in Małopolska, where educators were sent in order to consult and support teachers. Moreover, educational and promotional materials concerning Fair Trade were sent to several dozen schools across Poland. There was a synergy, since another school from Wola Radłowska became interested in the Project, and the joint concept of running a city game for Cracow schools participating in the Project was developed. The teacher and students of one of the schools participating in the Project, as well as other schools which had not yet been involved in the Project, took part in the European event concerning Fair Trade with reference to cocoa (Make Chocolate Fair !), co-organised by the Foundation. Examples of good practices developed during the campaign are published via the following website: http://www.spolecznosci.fairtrade.org.pl and profile: https://www.facebook.com/FairTradeTownsPoland which will contribute to long-lasting promotion of campaign "Friendly Schools for Fair Trade" in other schools in Małopolska and Poland.

What outcomes and changes did the project generate ?

The following results were achieved in the Project:
- the project increased knowledge and qualifications of more than 40 teachers in the field of Fair Trade and responsible consumption.
- the awareness of approximately 1,000 students, their families and recipients of communication channels of the Foundation, concerning Fair Trade and sustainable consumption was increased,
- children and youth were activated - approximately 100 students were involved in preparing for the celebration of Global Education Week (TEG) 2014, which created an opportunity to form attitudes favourable for facing current global challenges,
- active involvement in preparing TEG and competition caused better understanding and positive perception of the image of Fair Trade,
- the project created a firm basis for developing the campaign "Friendly Schools for Fair Trade" in Poland,
- thanks to Fair Trade breakfasts, students and teachers had an opportunity to form responsible consumption habits; when Fair Trade products become available in school shops, it will be possible to select them instead of conventional products.

What difficulties did you encounter when implementing your project ?

Short duration of the Project did not allow to achieve a higher "momentum" for the activities.

Which factors are most related to global education ?

Education concerning Fair Trade is a strict element of Global Education, as it refers to global economic relationships and personal responsibility, as well as driving force of each of us, including students.

How did you assess the project ?

Ex-ante and ex-post surveys were conducted during evaluation of the Project, and the content of educational materials was updated on the basis of feedback from teachers. The Project was based on interactive cooperation with beneficiaries. 

Any comments

The modest budget of the Project did not allow to plan and conduct interaction with schools involved in Fair Trade in other regions participating in the Project. This would have been a valuable exchange of experiences.

The economy